This is a service / maintenance or supply contract in Beverly Hills, California. Contact the soliciting agency for additional information.

CONSULTANT shall perform the following services pertaining to Community Based Social Marketing (CBSM) principles, data-driven insights, and creative engagement strategies to achieve measurable behavior change. Consultants are encouraged to tailor their proposed methods and deliverables to best achieve the desired outcomes. 1.     PHASE 1: BEHAVIOR IDENTIFICATION AND BASELINE ASSESSMENT Identify key behaviors aligned with the City’s Zero Waste goals. Conduct initial assessments to understand existing community practices, motivations, and potential opportunities for behavior change. Deliverables – Phase 1: • Summary of baseline research findings, including identified target behaviors, barriers, and motivators. • Documentation of research methods and data sources used. • Recommendations for focus areas to guide subsequent phases. 2. PHASE 2. RESEARCH AND BEHAVIOR PRIORITIZATION Conduct research to identify and prioritize behaviors with the greatest potential for impact and engagement. Methods may include data analysis, literature review, surveys, or focus groups. Deliverables – Phase 2: • Summary report of research findings and rationale for prioritized behaviors. • Overview of research methods used. • List of priority behaviors proposed for further analysis and strategy development. 3. PHASE 3: BARRIER/BENEFIT RESEARCH AND STRATEGY RECOMMENDATIONS Explore barriers and benefits influencing participation in prioritized behaviors. Identify target audiences and motivators. Develop preliminary recommendations for intervention strategies. Deliverables – Phase 3: • Summary of key barriers, benefits, and community groups influencing target behaviors. • Recommended strategies to address identified barriers and motivators. • Report outlining findings and next steps for strategy design. 4. PHASE 4: STRATEGY DESIGN AND PRE-TESTING Design and refine intervention strategies and communication approaches informed by earlier research. Conduct limited pre-testing. Deliverables – Phase 4: • Draft communication and outreach strategies based on CBSM principles. • Samples of proposed materials. • Summary of pre-test results. 5. PHASE 5: PILOT TESTING Implement one or more small-scale pilot programs to test the proposed strategies in real-world settings. Evaluate engagement and behavior change. Deliverables – Phase 5: • Pilot implementation plan. • Summary report of pilot results. • Recommendations for program adjustments prior to broader rollout. 6. PHASE 6: IMPLEMENTATION AND EVALUATION Based on pilot results, develop a plan to scale successful interventions. Establish performance measures and an evaluation framework to track long-term progress and impact. Deliverables – Phase 6: • Final implementation plan for residential rollout. • Evaluation framework with metrics for ongoing performance tracking. • Final report summarizing outcomes, lessons learned, and recommendations for continued improvement. • Final presentation to Public Works Commission summarizing outcomes and recommendations.